So you've retrofitted your lighting system. What's next? Here is a short, but very informative article about how a company can position themselves as a leader in the green movement, and use their recent upgrade to their marketing benefit. SustainAbility and GlobeScan conducted several surveys over the past few years and found several attributes that […]
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Becoming green is not just something nice to do for the environment; it’s fast becoming a responsible business activity. Sustainability is important from a business growth perspective, costs and margins perspective, and brand perspective, wrote Mark Bernstein of MMW, a public relations firm. Bernstein, who is the Senior VP of MWW’s Energy, Clean Tech and […]
According to a new Deloitte report, improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line. The “reSources 2012” study showed that 85% of companies claimed that electricity cost reductions are essential to saving costs, and an 81% of those believe that going green was […]
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