10 Mistakes of Corporate Sustainability Reporting
June 17, 2013
Corporate sustainability reporting has been enacted in many large companies as a way to track energy usage. When done incorrectly however, CSR can do more harm than good. Here are ten mistakes to avoid for your CSR report:
- Weak goals: know what success looks like for your company and build your CSR around that
- Mismanaged data: collect good data, and assign responsibilities to trained people to check for accuracy
- Disordered priorities: prioritize sustainability in the CSR reports as well as financial performance
- Discounting feedback: take advice from third parties such as auditors
- Breaking the rules: good reporting should follow a trusted framework or guideline
- Tenuous comparisons: know how sustainable you are compared to your industry peers, not your own benchmarks
- Unreachable targets: make your targets relevant and aggressive, but still achievable
- Underreporting: communicate your progress in a variety of ways and in different media
- Thinking short-term: don't turn down a sustainable opportunity because of a higher price tag or longer ROI
- Inadvertently greenwashing: don't focus solely on the positives; make reporting meaningful by acknowledging areas for improvement
Source: Greenbiz.com
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